What do Ryan Reynolds and and new blockchain version of the Bachelorette have in common? Well, my guest today discusses both as it relates to blockchain tech. Back to my roots, I spoke with Geoff Lee, an attorney at Ramo Law PC today. We dove into Web3, especially how the entertainment industry is leveraging NFTs to further brands and build communities. We also touch on IP in the NFT space.

Drawing on his background as a creative producer, Geoff Lee focuses his legal practice on facilitating his clients’ vision, providing them with the legal tools to actualize their ideas for mediums of all types. Lee is general counsel for unscripted and premium docu-series production companies such as Scout Productions, Boardwalk Pictures, and Campfire Studios and negotiates lucrative network deals for his clients’ large scale productions. As production counsel, Lee specializes in high profile, talent driven productions such as “Legendary” with Keke Palmer and Jameela Jamil, “The Big Brunch” starring Dan Levy, “Rennervation” with Jeremy Renner, and “Welcome to Wrexham” following Ryan Reynolds and Rob McElnenny’s purchase of a Welsh football team.

Outside of production legal, Lee focuses on securing strategic branding opportunities between the fashion and film/television industries as well as structuring non-traditional financing of entertainment projects through sales of NFTs on the blockchain. As part of Lee’s fashion practice, he focuses on negotiating partnerships between various brands and producers to create fashion centric media with elevated commercial and merchandising opportunities.