Twitter: Mind the Gap

Editor’s note: Guest blogger Joseph Raczynski, an Applications Integrator for Thomson Reuters, Legal , is also a technology evangelist who specializes in social media and portal technology.  He also has been a consultant in web and wireless development.

Twitter: Mind the Gap

In the social media sphere within the legal industry there are several gaps which need attention.  One chief oversight is the under utilization of the broadcasting ability of Twitter.  In its most simplistic nascent form, Twitter is a megaphone.   “Payne & Suffrin, LLP wins medical case!”  “Partner Tom Thompson lands Megasaurus, LLC.”  As is outlined below, some firms are using Twitter in this capacity; however others remain silently “tweetless”.

The second more dynamic and critically important aspect of Twitter is the dialogue opened.  That is, when people are frustrated or elated typically they tweet about it.  Companies and firms alike who have products or clients should be fully cognizant of these musings.  The gesture by a firm in the form of a rapid reply satiates most because their tweet does not fall into the abyss.  The tweet becomes an actual conversation.  It is a perfect opportunity to engage and evolve the conversation into positivity, and in turn profit.  This is easily accomplished via Twitter Search and the myriad of applications that allow access to aggregated tweets about your company or firm.

Who is doing what with Twitter:

  • Akin Gump Strauss Hauer & Feld is using Twitter to broadcast such announcements as wins, partner opinion on the international climate in the Middle East, and recaps of events on the Hill
  • Howrey LLP transmits alerts regarding symposiums it hosts, awards won, and tasks forces created
  • King & Spalding announces new clients, partner discussions, and blogs

While those firms are tapping into the potential, others seem to be on hold.  Firms such as Hogan Lovells, Holland & Knight, and Proskauer Rose have apparently parked their names and locked down their pages, protecting tweets.

Final thoughts to consider:

  • Are you seeing twitter as an open dialogue?
  • Do you search tweets to see what people are saying so you can respond?
  • What resources do you dedicate to answering tweets?
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About Joseph Raczynski (87 Articles)
Joseph Raczynski Legal Technologist/Futurist Joseph is an innovator and early adopter of all things computer related.  His primary bent is around the future of law and legal technology. He also focuses on several fields including machine learning, mobile, security, cryptocurrency, and robotics (drone technology). Joseph founded wapUcom, LLP, consulting with companies in web and wireless development.  As a side project DC WiFi was created to help create a web of open wireless WiFi access points across cities and educate people about wireless security. Currently he is with Thomson Reuters Legal managing a team of Technical Client Managers for both the Large Law and Government divisions.  Joseph serves the top law firms in the world consulting on legal trends and customizing Thomson Reuters legal technology solutions for enhanced workflows. He graduated from Providence College with a BA in Economics and Sociology and holds a Masters in eCommerce and MBA from the University of Maryland, University College. You can connect with Joseph at JoeTechnologist.com or JosephRaczynski.com or @joerazz

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