Tag: Brian O’Kelley

  • Building Customer Trust through AI

    Building Customer Trust through AI

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    by

    Joseph Raczynski
    in , , ,

    EmTechMIT, Cambridge, MA: Brian O’Kelley, a pivotal figure in digital advertising since the early 2000s, opened his talk by observing that the very fabric of internet advertising is undergoing a seismic transformation as AI accelerates the death of traditional web channels. “Advertising is not going away anytime soon but the Web is already on its…