Category: Advertisement
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Unmasking Google’s Advertising Empire with Ari Paparo
Step into the world behind the web’s curtain, where a single company’s quest for dominance has shaped the digital age. In this episode, we sit down with Ari Paparo, founder of Marketecture.tv, former Google executive, and author of the forthcoming exposé, Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance (Amplify, August 5, 2025). Why…
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Tech Snippets Today – Cory Treffiletti – Chief Marketing Officer – Rembrand with Joseph Raczynski
Marketing, advertising and most specifically product placement will never go away, but some of the traditional means of marketing will fade. Today we peek into what one company is doing to lead the way for advertisers to market via product placement inside of video post production. Think about all of the time that is involved…