Agentic AI in Action: How Simplifai is Disrupting the Insurance Industry with Artem Gonchakov

I’ve been discussing Agentic AI for some time now. It started off more in theory then it got very practical with a recent podcast about Agent platforms. Today we have a real example of Agentic AI in practice in the insurance industry. Artem leads a company that is proving the value of autonomous agents in one of the most complex, document-heavy, and highly regulated industries on earth: Insurance. Acorn Group, one of the UKs largest non-standard insurance providers, has implemented Simplifai, for its 400-person claims operation.

We aren’t just talking about chatbots here. We’re talking about AI agents that act as “conductors,” orchestrating entire claims lifecycles, reducing manual triage by 90%, and saving thousands of operational hours every month. But as these agents gain more autonomy, how do we trust them? How do we ensure they follow the rules? Today, we’re going deep on the “Trust Layer” of insurance, the move toward KYA (Know Your Agent), and what it really looks like to put AI to work in the real world.

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